Guidance

Guidance is a CPG (Consumer Packaged Goods) operations platform specifically built for food brands. The homepage headline reads "The CPG Operations Platform being rebuilt around how your brand actually operates." This is a vertical-specific tool for the food and beverage industry.

The vertical focus is sharp. CPG operations cover supply chain, inventory, compliance, recipe management, labeling, and distribution. A general operations tool would not handle food-industry-specific requirements like nutritional labeling, allergen tracking, shelf-life management, or FDA compliance. Guidance builds these in from the start.

The "rebuilt around how your brand actually operates" framing suggests this is not a generic ERP or operations tool adapted for food brands. It is designed specifically for the workflows that food brands use, which are different from other CPG categories like cosmetics or household products.

The target users are food brand founders, operations managers, and production teams at companies ranging from small artisanal producers to mid-size food companies. The competition includes generic ERP systems (that food brands struggle to adapt) and specialized food industry software. Guidance differentiates by being built for modern food brands with modern workflows rather than legacy food manufacturing systems.